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Weekly KPI briefing — Kaze Coffee Roasters

Prepared by Strategy · grounded in your Company Brain

Headline: Revenue is $12,400/mo, up $400 (+3.3%) week-on-week and 62% of the way to your $20k Q3 goal. Subscriptions drove the gain; wholesale was flat. Momentum is positive, but the pace needs to roughly double to land the goal by Sep 13.

Metric	This week	Last week	Trend
Monthly revenue (run-rate)	$12,400	$12,000	▲ +3.3%
Active subscribers	268	255	▲ +13
Subscriber churn	2.1%	2.4%	▼ improving
Wholesale accounts	6	6	— flat
Email list	2,440	2,400	▲ +40
Instagram reach (7d)	18,200	15,600	▲ +17%

What changed and why

• Subscriptions: +13 net new — the best week in six. The Ethiopia-drop teaser on Instagram drove ~60% of signups, in line with the ~15% lift origin launches have given you historically.
• Wholesale: No movement. Last week's 10-cafe prospect list hasn't been worked yet — this is the single biggest gap against your goal (you need 4 new accounts).
• Retention: Churn eased to 2.1%. Your $36 tier is still the anchor at 62% of subscribers.

Recommended this week

1. Approve the 5-cafe deep-dive + outreach (already proposed). Wholesale is your slowest lever and furthest behind — it has to start now to close accounts before Q3 ends.
2. Ride the Ethiopia momentum — the drafted posts + email are timed to the drop; shipping them should repeat the signup lift.
3. Hold pricing. Growth is coming from story, not discounts — no promo needed.

Bottom line: At the current rate you reach ~$15–16k by September. Closing the gap to $20k hinges on converting 4 wholesale accounts — that's where your approvals matter most this week.