Company brain

Everything your team knows about your business — and everything it's learned from your decisions. You explain yourself once; Nami remembers permanently and gets sharper every week.

Kaze Coffee Roasters

What it is: Small-batch specialty coffee roastery selling subscriptions and wholesale to cafes
Customers: Home brewers who care about origin (subscriptions); independent cafes within the region (wholesale)
Offer: Monthly subscription boxes ($24-48/mo) and wholesale supply (5-20kg/wk per cafe)
Pricing: Subscription tiers $24 / $36 / $48 per month; wholesale at $18/kg
Channels: Instagram, email list (2,400 subscribers), farmers market booth
Voice: Warm, knowledgeable, no jargon. Short sentences. Never use emojis in emails.
Constraints: Solo founder plus one part-time roaster. No paid ads budget. Avoid discount-led promotions.
Goal: Grow monthly revenue from $12k to $20k by end of Q3 (subscriptions + 4 new wholesale accounts)

What your team has learned

Preference

Never use emojis in customer emails. Keep emails under 150 words.

Onboarding interview · 10d ago

Decision

Founder rejected discount-led promotions. Growth should come from story and product, not price cuts.

Founder edit on promo draft · 8d ago

Fact

Best-selling subscription tier is $36/mo (62% of subscribers). Ethiopia drops historically lift signups ~15%.

KPI briefing, accepted · 7d ago

Preference

Wholesale outreach should lead with the roastery story and a free sample box offer, not pricing.

Founder revision on outreach draft · 6d ago

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